Why I Love Fashion

Now that I am settled back in to my busy college lifestyle, I am ready and excited to commit to my blog. Inspiration strikes at the most random of times and I have a bad habit of cataloguing these thoughts for later. But no more waiting. It begins NOW!

Last night at the UO American Marketing Association (a group that I’m an executive member in) meeting, two of my fellow exec board members gave a presentation on creativity and how to get inspired. At the Lundquist College of Business, creativity isn’t something that is usually talked about. This is left to the J School (Journalism School), full of its “creatives” and photo/video software classes. Max and Emily, digital arts and advertising majors respectively, picked this topic in an attempt to bring some of that creative side to the business school. Turns out, I loved what they had to say.

In particular, Max told us all to find things we love and figure out why we love them. Make a collage of pictures, bookmark things for later, journal it all down; whatever it may be, he stressed pinpointing these things because they can, and will, end up inspiring you later. At the beginning of their presentation, Max and Emily asked what inspires us creatively, or what gets the “artsy” part of our brain working. I immediately thought of all the fashion blogs I follow and how different outfit combinations or certain bloggers’ styles excite me.

Truth be told, as much as I love fashion, I sometimes feel like it has no merit. Like if I tell a classmate that I want to work in fashion, he or she will take me less seriously. What a silly thing to think, I know. (It’s mostly the male gender that makes me think this way.)

But the more I think about it, the more that I explore style, the more days that pass, I become more and more certain about it. Coco Chanel once said:

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

It can take a long time, sometimes forever, for a person to find his or her passion. I am lucky that I have found mine and I am only beginning to figure out WHY it excites me so.

Style is an extension of oneself, a way to express one’s individuality, mood, or agenda. I admire fashion and style because I appreciate visual continuity. The way an outfit is put together, or how the perfect accessory can complement one’s clothing, are part of the visual togetherness. Much like the continuity of a brand’s identity, or a party theme, or a store’s interior. I’ve realized that I’m attracted to the “whole package” or visual appeal, and that is my definition of creativity.

So as I continue this blog, expect a lot of fashion and style related content. It’s my attempt to discover, explore, and practice my passion.

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